Increased understanding and confidence in role modelling the behaviours and skills that contribute towards an innovative leadership style
ASOS is a global fashion destination for 20-somethings. They sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community.
They sell over 80,000 branded and own-brand products through localised mobile and web experiences, delivering to almost every country in the world.
Maier’s partnership with ASOS began several years ago and like many client relationships continues to evolve as the company goes from strength to strength. In that time our work has focussed on top team development across departments, from Executives to Senior Leaders. As an organisation which prides itself on ‘always turning left when others turn right’, our recent focus with the Executive Team has focussed on pushing the limits further and experimenting more as leaders to increase impact, challenge mindsets, and encourage innovation throughout the business.
Unlike more traditional ‘away days’ ASOS flipped this on its head with all events so far having taken place at ASOS locations, from HQ to distribution centres.
INCREASED VISIBILITY ACROSS THE BUSINESS
Networking with teams and employees outside of the usual sphere.
A DIFFERENT LENS
Opportunity to observe different departments and offer fresh perspectives to one another, opening up to constructive challenge.
EMBEDDING THE LEARNING
Time to really question and observe current ways of working and experiment with new possibilities in real-time – making any outputs highly applicable to the day-to-day.
Plus, ABC neatly represents the ASOS values which have been tangible throughout this process – authentic, brave, and creative
EVALUATE – RESULTS SO FAR…
“Maier have been brilliant at helping us get our Exec team even more aligned in delivering the Asos vision and ambition, company-wide. Through events which cover anything from how to get the most out of our meetings, to how we work together as one strong and dynamic Exec. Challenging, fun, honest – that about sums it up”.