Authentic, brave and creative leadership – making it real
ASOS plc is a British online fashion and cosmetic retailer offering a unique multi-platform experience. The company was founded in 2000 in London, primarily aimed at young adults with a mission of becoming the world’s number one destination for fashion loving 20-somethings. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, USA and Europe.
They describe their ethos as;
‘We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone’
What was needed
Maier has a long history of working with ASOS, and our previous areas of collaboration have included;
Exec individual & team coaching
Facilitated strategic Exec team events
Companywide departmental team initiatives
Ops Board development
The latest iteration in our partnership is one of capitalising on the trust and mutual respect that has already been established to further support the ongoing development of the Executive team. A team that has been charged with heading up dynamic, exciting and challenging growth plans based on an ambitious and creative agenda for the future.
Having worked extensively with Nick Beighton CEO and his Exec team around leadership principles, values and behaviours we now have a role to play with the latest Exec line up in not only consolidating some of this previous work, but excitingly, building on the freshness and impressive line-up of talent they now represent.
Our work serves to complement a range of initiatives and partnerships they are embracing in working towards this becoming the quintessential A team. One inspired and driven by a shared set of commitments and beliefs operating at the top of their game.
A top management team is more than a collection of the organization’s senior-most executives – it’s a microcosm for the entire organization. How the top management team works together shapes how everyone in the organization works together, especially in challenging times.
Lara Abrash, Chair/CEO, Deloitte & Touche, LLP
Partnering with Maier
As an example of one of our longest standing partnerships this naturally means the brief has changed and developed over the course of time but the foundations of the partnership, guided by the ASOS values, remain strong, steady and relevant.
Asos Values; We are authentic, brave, creative and disciplined to our core.
To date the focus has been one of pushing the limits further and experimenting more as leaders to increase impact, challenge mindsets, and encourage innovation throughout the business. Now, closely influenced and guided by Nick, it’s around cultivating conversations where and when they are needed, coaching and tapping into business challenges and potential leadership, both individually and as a team. Always operating according to our mantra of HOT (honesty, openness, trust) with considered challenge and insight.
I have worked with Dr Karyn and Maier group for 10 years…the approach from Maier complements and supports the ASOS values and purpose. Our purpose is to give people and our customers the confidence to be whoever they want to be, guided by our values of authenticity, bravery, creativity and discipline. Our mission is to be the world’s number 1 destination for the fashion loving 20 Somethings.
We believe in setting leaders free to achieve their potential as individuals and to help ASOS achieve its mission. There are often bumps in the road with this brave approach to leadership development – Karyn and Maier help us navigate these bumps, providing insightful interventions and guidance when necessary. Their approach supports our approach. Unafraid to reflect back at us and tell us the things we don’t always want to hear but need to hear.
Confidently moving towards the Exec generating a powerful sense of identity as a responsive, authentic & values led C-suite Exec. Ultimate goal is to be at ease with themselves and others whilst delivering a far-reaching strategic plan.
Clarification of a set of leadership behaviours that are critical to role model to the wider organisation in achieving success.
As an Exec, an increased sense of shared honesty based on mutual challenge and building respect.